9 Best Email Marketing Software in 2022
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Email marketing software serves as a reliable distribution channel for driving engagement and strengthening customer relationships. Setting up emails and properly using your list can be extremely beneficial to your business.
The first step in running a successful email marketing campaign is to invest in email marketing software that can handle everything you need and more. As you can see, there are a lot of email marketing solutions out there.
In this article, I’ll discuss some of the best email marketing software in 2022 on the market.
ConvertKit
Email marketing software serves as a reliable distribution channel for driving engagement and strengthening customer relationships. Setting up emails and properly using your list can be extremely beneficial to your business.
The first step in running a successful email marketing campaign is to invest in email marketing software that can handle everything you need and more. As you can see, there are a lot of email marketing solutions out there.
In this article, I’ll discuss some of the best email marketing software in 2022 on the market.
Pros:
- Creating a landing page
- Effective subscriber management features
- Advanced segmentation using a tag system
- Tools for good design
Cons:
- Prices are a bit high
- There aren't many design options
- The free plan is extremely limited
Drip
Drip is a powerful enterprise marketing platform that caters to bloggers, digital marketers, and e-commerce businesses. It offers a variety of tools to help with sales funnels, marketing automation, and personalization. Drip is one of the best email marketing software in 2022.
All major website builders, such as WooCommerce and WordPress, are seamlessly integrated with the email software. This makes it easier to incorporate opt-in signup forms and popups into your blog or website.
It offers live chat, automation training, perfect documentation, free guides, and webinars as part of its support system.
Pros:
- Tools that are dependable
- Keep track of your email marketing revenue
Cons:
- Prices are a bit high
- Some of their functions are difficult to use
Mailchimp
With its drag-and-drop content blocks, Mailchimp is a popular email marketing service that allows you to create emails. Mailchimp is one of the best email marketing software in 2022.
When it comes to increasing the success of your campaigns, Mailchimp’s email platform provides cross-device email testing to determine which elements work best for your target audience. It’s also worth noting that this email marketing tool includes a landing page builder to help you generate more leads.
Furthermore, Mailchimp includes a number of automation features, such as multi-step workflows, that enable you to create complex onboarding sequences and drip campaigns for your subscribers. To engage potential customers, you can use this feature to create a welcome email or a cart abandonment automated email for eCommerce.
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Pros:
You can customise email delivery times based on each user’s time zone
You can customise email delivery times based on each user’s time zone
Cons:
In comparison to other services like ConvertKit and Drip, MailChimp has limitations in terms of automation features
Mailchimp offers a free plan with a monthly limit of 2,000 contacts. You will be charged extra if you send more than the allotted amount.
Constant Contact
Constant Contact is one of the industry’s oldest email marketing platforms, having launched in 1995 and rebranding to its current name in 2004. Constant Contact is one of the best email marketing software in 2022.
In 2015, they merged with Endurance International Group to offer a robust email marketing platform with a slew of useful features for small and medium-sized businesses.
Constant Contact’s main goal is to assist small businesses in harnessing the power of email marketing. With over 100 optimised email templates, Constant Contact can help you engage and convert users into active paying clients.
Event management, as well as the ability to manage registrations, tickets, and invitations, is one of the coolest features found in this email software.
Pros:
Tools that can be dragged and dropped
Testing in two groups
Scheduling and automation
Scheduling and automation
It’s simple and intuitive to use
Integrations for commerce and events
Cons:
Templates don’t offer a lot of flexibility
When you have thousands of subscribers, the pricing really adds up
Constant Contact does not have a free plan, but it does offer a 60-day trial. Despite this, the platform has two paid subscription options, starting at $20 per month for 500 subscribers.
Benchmark
Benchmark isn’t as well-known as the other tools on our list, but it’s a compelling option if you want to send polished and professional emails without having to be (or hire) an email designer. Benchmark is one of the best email marketing software in 2022.
Everything about its platform, from its custom templates to the platform itself, is beautifully designed to provide an excellent user experience. While this may appear insignificant to some, it makes a huge difference in terms of understanding your data and making the right impression on contacts.
Benchmark is an affordable choice for any small business that needs a beautiful and easy-to-use email tool and marketing automation software, with plans starting at only $10.50 per month.
Pros:
To create newsletters, use a simple drag-and-drop email builder
List management and tools to help you keep your list in good shape
Automation that is triggered by email interactions
Support is available in a variety of languages via live chat, email, and phone
Cons:
Its free version is limited, and the premium version is very expensive
The software is made for small businesses
MailerLite
If you have a limited budget, you can’t go wrong with MailerLite. On their free plan, you can send up to 12,000 emails per month, and unlimited emails sent to 1,000 contacts are only $9 per month. MailerLite is one of the best email marketing software in 2022.
Unlike other beginner-level email marketing tools, MailerLite is a tool that can be used in any industry. MailerLite has everything you need to send bulk email marketing campaigns, whether you’re running a small charity, a side business, or you’re a new freelancer
Pros:
HTML editor that you create yourself
Increase the number of people who sign up for your newsletter by using signup forms
Options for A/B testing to ensure that everything works
WordPress is one of the many integrations available
Cons:
The software is only for beginners and small businesses
In its free version, it has a limit of e-mails sent per month
The free plan will suffice for small businesses sending up to 12,000 emails per month to 1,000 subscribers.
GetResponse
GetResponse, like the other email marketing platforms on this list, provides all of the tools you’ll need to run an email campaign, as well as a few of its own unique add-ons. They provide you with two unique features: a landing page editor and webinar creation. Both of these features are tucked away in their well-liked Conversion Funnel. GetResponse is one of the best email marketing software in 2022.
GetResponse also has great automation features and gives you access to 100s of iStock photos to use in your campaigns. GetResponse is a great option if you’re looking for a reliable but flexible email marketing solution.
Pros:
It comes with fantastic responsive forms, landing pages, and autoresponders to make your life easier.
Other third-party lead generation services, such as SalesForce, OptiMonster, ZenDesk, and Google Docs, can be easily integrated with the software
Support is available via phone, email, and live chat
Cons:
Users are unable to access any useful tools after the 30-day free trial period has ended
SendinBlue
SendinBlue is a feature-rich email marketing platform with a built-in CRM and expanded automation capabilities. The system is primarily designed to handle transactional emails. They have since grown and now offer mass email services through their own newsletter platform. SendinBlue is one of the best email marketing software in 2022.
Pros:
CRM capabilities
The automation range is impressive
The features of a transactional email
Free plan with lots of benefits
Cons:
Setting up an account can be difficult and time-consuming
The basic templates should be improved
An update to the email editor would be beneficial
Sendinblue’s free plan limits you to send 300 emails per day to an unlimited number of recipients. Paid plans begin at $25/month for the Lite.
AWeber
AWeber is the most effective tool for A/B testing. It is an email marketing service that offers email marketing as well as as many integrations as you require to boost your marketing efforts. AWeber is one of the best email marketing software in 2022.
You can use this email marketing solution to create, curate, and send email marketing campaigns and targeted messages using automation. You can connect AWeber to some of the best eCommerce platforms like WooCommerce and Shopify, as well as CRMs like Salesforce, through its integrations.
Another feature of the email marketing platform is the ability to test emails across devices via its integrations. This feature can be extremely beneficial to your company. You can almost guarantee that nothing will be clipped if you check how your emails look across all email clients and devices.
Pros:
It has one of the most straightforward pricing structures
The number of subscribers determines the price
It comes with over 700 built-in templates
It offers both a free and a paid version
Cons:
It has a 500-subscriber limit on its free plan
AWeber’s pricing starts at $20 per month
Conclusion
Overall, there are so many excellent email marketing software options that you can’t go wrong. Among many platforms, some are ideal for small businesses and some are ideal for large corporations.